Showering, Shampooing and Bathing: Euromonitor Tracks Global Hygiene Trends

Posted: July 21, 2014

Euromonitor International released a graphic from its recently available excerpt of its “Personal Appearances Survey 2014,” a survey the market data researcher undertook to gain insights on the personal care and grooming habits of different consumers around the world. This included shopping and purchasing habits, product use, and grooming techniques and behaviors. (A download of the excerpt is available through this link.)

This graphic targets hygiene habits involved in bathing. Global Bathing Habits asks the question, “What countries shampoo with every shower?” noting the regional showering habits and how showering and shampooing correlate. Mexico seems to lead the way in terms of weekly shampoos, while Brazil sees the most weekly showers.

Additionally, the graphic shares information on countries that take the most weekly immersed baths. India leads the pack, with Japan, Indonesia and the Middle East close behind. Euromonitor also shares that 43% of global consumers take a sponge bath at least once a day.

More information on the “Personal Appearances Survery 2014” can be found here.

Related Items

Beiersdorf Starts Up New Production in Mexico

Posted: July 21, 2014

On July 18, 2014, with 700 guests and in the presence of Germany’s foreign minister Dr. Frank-Walter Steinmeier, Beiersdorf opened a state-of-the-art production center with an integrated research and development center in Silao, Mexico. The new location makes it possible to significantly increase the development and production capacity for the growing markets of North and Central America. At the same time, with the new building, the beauty company emphasizes its clear commitment to ecologically responsible activity. With the focus on energy efficiency and resource conservation, the newest findings and environmentally friendly technology were part of the process going back to the planning phase.

“The investment in Mexico is an answer to the increasing demand in the North and Central American regions. Our production capacity and our ability to supply will dramatically improve. Furthermore, the close collaboration with the integrated innovation center will guarantee that we develop specific products for the Latin American markets and optimally serve regional consumer needs,” says Dr. Ulrich Schmidt, board member for finance, supply chain and Latin America at Beiersdorf.

The plant in Silao will primarily produce creams, lotions, shower products and lip care from the Nivea, Eucerin and Labello brands for sales in Mexico, Central and North America. In order to boost regional innovation, the building complex also has its own innovation center, in which 20 researchers develop products for local consumer needs on-site.

After a construction time of less than two years, the new plant, located about 350 kilometers northwest of Mexico City in the state of Guanajuato, began operation on time. With a production volume of about 280 million cosmetic products and 45,000 tons of product annually, the new factory is the second largest within the global Beiersdorf production network after Hamburg. The number of employees will increase from today’s 350 to about 600 by the end of the year.

All the guests in attendance were happy to receive a special edition Nivea Body Lotion designed for the opening. The relationship between Beiersdorf and Mexico has a long history. More than 100 years ago, Beiersdorf shipped its first products into the country, and shortly after its invention in 1911, the classic Nivea Crème was also available in Mexico. After the Second World War, Beiersdorf de Mexico S.A. was the first affiliate that the company founded outside of Europe to sell its products. For this reason, many Mexicans think of Nivea as a local brand. The 98% brand recognition of Beiersdorf’s flagship is as high as in Germany.

Symrise and Givaudan Acquisitions, New Appointments, and More Beauty Ingredient News and Launches for Mid July 2014

Posted: July 15, 2014

Symrise secured the financing to acquire Diana Group.

Givaudan announced the acquisition of Soliance. Soliance will become a part of Givaudan’s fragrance division.

Induchem announced the opening of a new office in Singapore, managed by Induchem sales representative for Asia Frederic Serres.

Koda Care announced it will distribute Bluestar Silicones’ Mirasil product line in North America for the personal care and color cosmetics markets.

Inolex was awarded the 2014 Frost Sullivan Global Personal Care Product Innovation Leadership Award for Emulsense, its natural cationic agent for hair conditioning and skin care.

Elevance Renewable Sciences announced a new collaboration with Genting Plantations Berhad through Genting Integrated Biorefinery Sdn Bhd, to be located in the Palm Oil Industrial Cluster (POIC) in Lahad Datu, Sabah, Malaysia. The 25:75 collaboration between Elevance and Genting Plantations Berhad will build a metathesis biorefinery based on Elevance’s proprietary metathesis technology, and it will produce olefins and specialty chemicals that can be used in multiple end-product applications, including lubricants, surfactants and detergents.

People News

Sederma announced several new appointments at the company. Alex Saunois has joined Sederma as technical director and member of the executive board, Olga Gracioso was promoted to marketing director, Olivier Jamet was promoted to sales director, and Gérard Bernard was appointed vice president of sales and marketing.

DeWolf Chemical announced the promotion of Christopher Nork to vice president of sales.

New Launches

Impact Colors announced Nature XFol, a new line of Candelilla Beads Exfoliators created specifically to replace polyethylene microbeads. Candelilla wax is obtained from the Candelilla plant, which grows wild in the dessert in northern Mexico and southern Texas. After processing, the resulting Candelilla wax is 100% natural, chemically stable, hard enough to exfoliate and yet easily moldable. The wax is a safe non-irritant for the skin and is even ingestible, which makes it an option for toothpaste, another common application for microbeads. Additionally, the Nature XFol line is available in colors and special effects pigments, including white, yellow, red, blue and green.

Related Items

CVS Chain Acquires Navarro Discount Pharmacy

Posted: July 15, 2014

CVS Caremark announced it has entered into a definitive agreement to acquire the assets of Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S. The transaction includes Navarro’s 33 retail drugstore locations and Navarro Health Services, a specialty pharmacy.

“The acquisition of Navarro will strengthen CVS/pharmacy’s position in the Hispanic marketplace, the fastest-growing demographic in the U.S., and we are excited to be adding the Navarro Discount Pharmacy brand to the CVS/pharmacy family,” said Helena Foulkes, president of CVS/pharmacy.

“Like CVS/pharmacy, Navarro is committed to improving patient health and providing individualized attention,” said Juan Ortiz, CEO of Navarro Discount Pharmacy. “The combination of our stores will continue our tradition of excellent pharmacy care and high-quality products.”

Navarro Discount Pharmacy has annual sales in excess of $340 million. Navarro caters to Hispanic and ethnic marketplaces and further differentiates itself by offering many products and services that are not found in traditional drugstores, such as wireless phones, designer fragrances, and a large assortment of over-the-counter drugs and vitamins.

The transaction is subject to customary closing conditions, including necessary regulatory approvals. Upon completion of the transaction, the acquired stores will remain under the Navarro Discount Pharmacy brand. The financial terms of the agreement were not disclosed.

Garnier and Terracycle’s Personal Care and Beauty Brigade Bringing a Community Garden Refresh to New Orleans

Posted: July 16, 2014

After transforming more than 1,500 pounds of recycled personal care waste into a Garnier Green Garden in Harlem and overhauling a garden at a special needs school in the Bronx, TerraCycle and Garnier took their eco efforts on the road with the “Where Should Our Garden Grow?” campaign to award one recipient with a new community garden. After a public voting period, The ReFresh Project of New Orleans was named the winner.

The campaign, which kicked off in April 2014 and ran through June 15, 2014, asked fans to vote for which deserving community should win its very own Green Garden. The ReFresh Project’s ReFresh Community Farm is a new teaching farm located in Treme/Mid-City New Orleans. The new garden will be capable of yielding more than 2,000 pounds of vegetables, fruit, herbs and flowers. It will not only provide New Orleans residents with a safe space to connect and enjoy nature, but will also allow community members to grow their own fresh food locally. The groundbreaking is expected to take place in fall 2014.

The plastic components of the garden, such as raised beds, picnic tables and trash receptacles, are made from recycled beauty waste collected through Garnier and Terracycle’s Personal Care and Beauty Brigade. The Brigade is a free fundraising program that donates money to a charity of the collector’s choice for every piece of beauty and personal care waste returned to TerraCycle for recycling. The collected beauty waste, which would otherwise be destined for landfills, consists of non-recyclable hair care, skin care and cosmetic packaging.

“We are thrilled to announce The Refresh Project in New Orleans as the community where the next Garnier Green Garden will plant seeds and flourish,” said David Greenberg, president of Maybelline New York, Garnier and Essie. “Keeping beauty packaging waste out of landfills is only part of the mission. It is equally important to make sure that we help communities across the country create sustainable gardens and playgrounds, and this is a perfect way to use the beauty waste we’ve been able to collect through our Brigade. We are excited to see this project come to life.”

Out of the hundreds of nominations received during the campaign entry phase, Garnier and TerraCycle narrowed the candidates down to five deserving organizations. The four runners-up are The Green Scheme in Washington, D.C., The Michigan Urban Farming Initiative in Detroit, Garfield Park in Chicago, and the Social Justice Learning Institute in Los Angeles. Each runner up will also receive a prize.

“Each of the five finalists should be commended for its efforts to provide resources that better the community and residents’ daily lives,” said TerraCycle CEO Tom Szaky. “As an expanding teaching farm, the ReFresh Community Farm is a deserving winner of the Garnier Green Garden grand prize.”

L’Oréal Crowns a Winner for Brandstorm 2014 Focusing on Kiehl’s Brands

Posted: July 17, 2014

More than 13,000 students from 44 countries took part in the Kiehl’s challenge for the international 2014 Brandstorm competition from L’Oréal. One hundred twenty-nine students were selected to represent their countries in the international finals, which took place in Paris, and for the 2014 edition, students had the opportunity to unleash their creativity and experience real-life challenges of marketing professionals working for the global luxury brand Kiehl’s.

Team Trilogics from Malaysian Taylor’s University were named the Brandstorm 2014 champions on June 12, 2014, winning the prize of a trip to a city of their choice. And for its first participation in the Brandstom challenge, Pakistan was represented by team Gravity from Lahore University of Management Sciences, and its team members brought home second prize. Thanks to their presentation and enthusiasm, the Japanese team World Wide Waseda won third prize. The People Choice Award went to the Greek team—team Illusionists from Athens University of Economics and Business had more than 15,000 likes on Facebook.

Also for 2014, two teams won The Best Digital Campaign Prize: Indonesia’s Tiple A team from University of Indonesia and Spain’s team Brick from Universidad de Alicante, who entered the Brandstorm game through the wildcard cycle.

Euromonitor Shares Info on Global Beauty and Personal Grooming Habits

Posted: July 16, 2014

Consumers worldwide spend a considerable amount of time, effort and money on improving their external appearance. According to Euromonitor International data, global sales of the skin care market totaled more than $107 billion in 2013 and the hair care market totaled $77 billion. Euromonitor expects both industries to grow more than 20% between 2014 and 2018, which fuels the argument that consumers are willing to pay for products that help them look their best.

The grooming habits and style of each consumer have a huge impact on the range of beauty and personal care products, apparel and accessories they choose to buy. Therefore, it is important for companies and retailers in those respective industries to understand the attitudes and grooming preferences motivating customers when they visit the shopping mall, drugstore or online retailers.

Earlier in 2014, Euromonitor’s Survey team polled more than 6,600 consumers in over 16 different countries, asking respondents a range of questions related to their attitudes toward style and appearance, grooming habits, purchase frequency and responsibility, and approach to the buying process. Understanding these consumer preferences and behaviors helps companies and brands better identify trends and target key consumer segments, whether determined by gender, region, or even level of effort put into external appearance.

For example, China represents the only market in which respondents favored stylish over practical clothing, according to the survey results. Chinese online consumers are also more likely to shop at luxury boutiques than at discount stores and prefer to wear brand-name clothing and shoes.

“Understanding consumers’ style and their beauty and personal care routines enables companies to develop enticing products that better fulfill buyers’ needs,” explains Euromonitor survey manager Eileen Bevis, “This latest survey also helps companies and brands better understand a customer’s path to purchase, offering opportunities to create strategic marketing plans.”

Click here to submit a request to Euromonitor International for an excerpt of its “Personal Appearances Survey 2014” report.