Posted: February 14, 2014
In celebration of its national U.S. launch, ToniGuy Hair Meet Wardrobe announced its partnership with fashion house Marchesa, as the brand marks its 10th anniversary. Marchesa, founded by Georgina Chapman and Keren Craig, will embark on a collaboration with ToniGuy Hair Meet Wardrobe forged on a like-minded philosophy that hair and wardrobe come together to complete a look.
“Before starting Marchesa, my first modeling job was for ToniGuy salons in London. This brand has been part of my life for years. It is fantastic how things have come full circle and I find myself working with them once again and in such an exciting capacity,” said Chapman, co-founder of Marchesa.
“We’re thrilled to be in collaboration with such a unique hair care brand as ToniGuy Hair Meet Wardrobe while it launches in the U.S. and as we celebrate our 10 years,” said Craig, Marchesa’s other co-founder.
Commencing their relationship at the Marchesa AW14 runway show during Fashion Week in New York, ToniGuy Hair Meet Wardrobe styled the hair that graced the catwalk at the New York Public Library. The hair designs were led by ToniGuy Hair Meet Wardrobe global ambassador Mark Hampton, who worked with the Marchesa design duo to create signature looks inspired by the idea of a tribal, Scottish woman with rebellious and modern hair. “I love collaborating with designers to create a head-to-toe look that is not only beautiful, but also portrays the story that inspired the collection. Working on behalf of ToniGuy Hair Meet Wardrobe and with Marchesa has been amazing. I’m proud of the hair we created for this show and honored to be working with such incredible designers,” said Hampton.