Posted: March 4, 2014
OPI Products Inc., a subsidiary of Coty, and Ford Motor Company announced a unique collaboration featuring the Ford Mustang. The popular pony car, celebrating its 50th anniversary in April 2014, will serve as the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in July 2014.
“OPI is thrilled to partner with one of the world’s top automotive companies in celebrating 50 years of Ford Mustang,” said Suzi Weiss-Fischmann, OPI’s co-founder and executive vice president. “For women, cars and nail lacquer offer a way to express personality. This new collection will deliver elements of sophistication, luxury, power and style fitting for both OPI and Mustang consumers.”
The collection’s hero shade, Race Red, is a tribute to one of Mustang’s most iconic colors.
“Ford Mustang inspires passion like no other car, and we are excited to be working with OPI on an exclusive collection that captures the spirit of our iconic car,” says Melanie Banker, Mustang marketing manager. “There is no better way to express Mustang’s bold personality and the excitement it creates than through color.”