Posted: April 24, 2014
Every brand has a story behind it that can be the keystone of the marketing strategy. Great storytelling is about emotionally connecting with consumers, which, in turn, helps brands sell product. So what is your story and how can you best bring it forward to allow your customers to experience it?
Through its educational session “Storytelling: Tell Me a Story, Sell Me Your Brand,” Cosmoprof North America (CPNA) will bring marketing experts to advise CPNA attendees on how to best tell their brand’s story. The session will focus on telling brand stories through creative marketing techniques like design elements, features of the products and in store presentation displays. This session also offers the collaboration with the Fashion Institute of Technology’s (FIT) cosmetics and fragrance marketing and management master’s Capstone presentation, and it will be moderated by GCI magazine editor in chief Jeff Falk.
Additional speakers on the panel include David Altman, CEO of MarketShare Advisors International; Alisa Marie Beyer, founder of The Beauty Company and Coastal Salt Soul; Colleen Celentano, director of human resources for the professional products division of L’Oréal USA and FIT Capstone project team leader; and Kevin Marshall, creative director of design for global packaging at Microsoft.
“Storytelling: Tell Me a Story, Sell Me Your Brand” session will be held at Cosmoprof North America on Sunday, July 13, 2014 from 2:00 p.m. to 4:00 p.m. It is open to all CPNA event attendees. Prior to June 13, 2014, tickets can be purchase for $40. After this deadline, ticket prices will increase to $50. Cosmoprof North America will take place July 13–15, 2014 at the Mandalay Bay Convention Center in Las Vegas.