Posted: May 9, 2014
Coty Inc. announced that Georgia May Jagger, supermodel and face of Coty’s color cosmetics brand Rimmel and fragrance brand Just Cavalli, has accepted an appointment as the first Coty global ambassador in the fight against blood cancer. Coty is founding corporate sponsor of Delete Blood Cancer-DKMS, the world’s largest bone marrow donor registration center.
As the face of two Coty brands, Jagger is a valued partner for the global beauty company. As the Coty global ambassador in the fight against blood cancer, she will serve as a spokesperson for the cause and help support Delete Blood Cancer. In that capacity, Jagger symbolically lit the Empire State Building in red and white to raise awareness for the fight against blood cancer. Also attending the lighting ceremony were Coty Inc. CEO Michele Scannavini, also serving as honorary chair of the eighth annual Delete Blood Cancer Gala, and Katharina Harf, co-founder of Delete Blood Cancer and gala host.
“Since I first became involved with this important cause—the battle against blood cancer—I have been exploring ways to increase my role in bringing attention to something that has the potential to save so many lives,” said Jagger. “I feel very honored to be the first Coty global ambassador in the fight against blood cancer, and I look forward to teaching everyone just how easy it is to register as a bone marrow donor.”
“From the moment I met Georgia I was impressed by her heartfelt passion for the cause, making it a very easy decision to ask her to join us as the first Coty global ambassador,” said Harf. “My mother lost her fight against this disease, so Georgia’s support has been very dear to me personally.”
“We are thrilled to be collaborating with Georgia in a different capacity as the Coty global ambassador supporting Delete Blood Cancer,” added Scannavini. “We cannot thank Georgia enough for all the amazing work she’s done, not only for our brands but for this important cause.”