Posted: May 12, 2014
Endemol Beyond USA, a premium channel network affiliated with Endemol North America, has aligned forces with digital pioneer Michelle Phan and her multi-channel network For All Women Network (FAWN), to build a premium, female-focused lifestyle network. The news marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company. Parlaying her seven years of experience, including the development of her beauty brand in conjunction with L’Oréal, Phan will spearhead the development of original content for both the digital and broadcast spaces, as well as mentor new talent, incubating the next generation of multi-platform trailblazers.
Phan shared, “As one of the first creators on YouTube, I’ve been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I’ve been afforded are invaluable and I’m excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business. I’m ready to mentor new talent under FAWN and work to develop new programming ideas with them. Since 2007, I’ve been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content, but the ability to tap into the global audience in a bigger way.”
Ronit Cohn, president of FAWN, said, “When we initially launched FAWN, our vision was to build a global platform that educates, entertains and empowers women. Endemol is the perfect partner to take that vision and broaden it within and beyond the digital space. We’re on the cusp of a game-changing movement in this industry as we converge digital and traditional media, and we have two of the most influential entities—Michelle and Endemol—leading the way.”
Charlie Corwin and Cris Abrego, co-chairman and co-CEO of Endemol North America, commented, “Combining Michelle’s global presence with our capabilities as the world’s largest independent producer of multiplatform entertainment, we are able to offer the support, global infrastructure and reach for digital that only a company like Endemol can provide. Michelle is one of the most sought-after talents and entrepreneurs in the digital space, and FAWN is one of the most trusted beauty and lifestyle brands on the digital platform. There are a multitude of opportunities that a collaboration like this will generate.”
Will Keenan, president of Endemol Beyond USA, noted, “Michelle Phan is a prolific digital pioneer with a global profile that compares to no other. She is a genius content creator who has transformed the way people meet their authentic beauty and lifestyle needs. Inviting Michelle to join the Endemol family and building her FAWN network vertical adds a new layer to our digital and traditional media conversations. We look forward to introducing Michelle’s unique voice beyond digital while continuing to engage her millions of fans all over the world.”
And Georg Ramme, managing director of Endemol Beyond International, said, “Michelle’s global following and her outstanding onscreen and creative talent makes FAWN a perfect fit for Endemol Beyond’s fast growing premium content network. Our established international presence, both in the U.S. and markets worldwide, uniquely positions us to roll out this new vertical as the go-to digital destination for women’s lifestyle in countries across the globe.”