Posted: June 13, 2014
Avon announced international tennis star Maria Sharapova will join the Avon fragrance family as the face of Avon Luck, two new luxurious fragrances for men and women. The Avon Luck scents celebrate life’s good fortunes, amazing events and infinite possibilities, and as a renowned athlete, businesswoman and humanitarian, Sharapova perfectly embodies the spirit of having luck on your side, captured by these two new scents.
“I am excited to represent Avon Luck, a fragrance that reminds us to savor and truly enjoy our triumphs,” says Sharapova. “I always say the harder you work, the luckier you are because you strive for bigger goals. I love being able to partner with a company like Avon that empowers women around the world to accomplish their dreams.”
“When we created Avon Luck, we wanted to capture the intoxicating charisma of someone who creates her own luck in life,” explains Patricia Perez-Ayala, Avon CMO. “As one of the top ranked tennis players worldwide and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility. She’s the ideal spokesperson for a fragrance that exudes happiness and a feeling of being on top of the world.”
The fragrance will launch in Europe in September 2014, followed by North America in October and Asia-Pacific in November exclusively through Avon representatives and www.avon.com.